UGC is the Key to Authenticity and Consumer Influence Marketers today are constantly competing for attention with consumers. There are more options than ever for consumers to find, research, buy, promote, and purchase products and services. But what content and sources can they trust? To examine what is being shared and created online and to […]
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Jul
Jul
How to Optimize Conversion Rate Optimization: Designing Your Website for Sales Every entrepreneur can find it difficult to increase sales in their online shop. You may need to find new customers, run paid ads and drive more traffic to your website. The goal is always to get more: more ads, more traffic and more customers. Imagine if you […]
08
Jul
Jul
Dropshipping 101: All You Need to Know Dropshipping is a term that you have probably heard of whether you are already involved in eCommerce or just starting your own online shop. Dropshipping has been a hot topic in the industry for the past few years. In the first half 2021, Wix stores that connect dropshipping to customers’ accounts […]
08
Jul
Jul
How to encourage ethical impulse buying In eCommerce, encouraging impulse buying is a common strategy for business growth. While impulse buying can increase sales, it is not a sustainable strategy for long-term growth. A growing segment of consumers, led by Gen Z, make value-based purchasing decisions that place emphasis on ethical and sustainable business practices. We […]
07
Jul
Jul
SMBs: The basics of inventory management Proper inventory management is more difficult than anything else. In fact, 43% rank inventory management as their greatest daily challenge. A third of businesses fail to meet their shipping deadlines because they sell a product they don’t have. It is safe to say that a well-oiled eCommerce company requires good inventory management. This […]
06
Jul
Jul
Tips to keep the cash flowing: How to manage your money Management of money is a valuable skill for business and life. Cash shortages can feel like the end of everything when money is tight and the books are not in the right place. You’re likely feeling the heat as an eCommerce seller. Cash flow problems […]
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Jun
Jun
Retailers face a unique holiday shopping season. They must be aware of one major change in consumer behavior. An alarming number of shoppers are willing to break the rules in order to get illegitimate products at a discount or free, and this can severely harm online businesses. eCommerce Fraud in 2020 A Signifyd survey found that […]
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Jun
Jun
No matter what size your business is, an eCommerce blog’s purpose is to start a conversation with customers. It is easier to engage customers in a conversation by sharing useful information for both current and future customers. Your eCommerce marketing strategy will be enhanced by effective blogging. This will help you grow your business. You’ll need to give your […]
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Jun
Jun
No matter what CRM you use, eCommerce automation is crucial to automate repetitive and mundane tasks. This blog will cover the main features of HubSpot Automation that allow sales and marketing to create seamless buyer journeys from start to finish. Continue reading to learn how HubSpot automation could benefit your sales, marketing, and customer service departments. HubSpot Automation Features: […]
28
Jun
Jun
Email marketing is just like every other aspect of marketing. We continue to see improvements in this area. It can be time-consuming to create an email campaign that is effective, but email marketing automation makes it easy. What is Email Marketing Automation? Email marketing automation uses software and technology to automate simple tasks and increase sales. Automated email campaigns […]