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10 Expert Tips to Create a Product Page That Sells
Now that you have taken the leap into eCommerce, your business is ready to grow. You’re on your way! You’re on the right track!
There are many ways to improve your website, but we will be focusing on the most important place to start: your product page. A great product page is like taking your new car for a test drive. If it looks good and gives you a pleasant experience, you are more likely to purchase.
What makes a product page so great? Let’s dig in.
01. Use Clean Product URLs
This might sound complicated, but it is an easy task to check off your list. Say Janie sells flowers, plants and gardening equipment on her website, janiesflowershop.com. Because I am in search of a new orchid, I browse through her selection and then send it to my husband.
- If I send him a URL that looks like this: janiesflowershop.com/flo&we%rs/or&kh_%ds, he might not catch my drift.
- But if I send him a URL that looks like this: janiesflowershop.com/orchids/purpleorchid, Jilli’s got herself a new orchid!
The moral of the story? Make sure your URLs are clean, and SEO (Search Engine Optimization), friendly. A URL that is simple to understand by a search engine will help it rank it higher in a search. Prospective buyers will be more inclined to click if the URL is easy to understand.
In just a few mouse clicks, you can modify your URL.
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02. Create quality product titles and descriptions
This element is crucial to your product page and requires careful planning. A good product title or description, just like the URL, will benefit your SEO as well as your customers who visit your online store. The product title should be clear and concise. To find out what your target audience is looking for, you will need to conduct keyword research and then incorporate these findings into your title.
Your product description should also be brief and unique. It should include relevant keywords. But be careful not overdo it. Keyword stuffing could have the opposite effect that you want. This is your chance to attract site visitors and convert them into paying customers.
Learn more about how to write strong product descriptions.
03. Present Your Pricing
This one is obvious but it’s important to clearly list the price on your product page. You should research the prices of your competitors to find out what your target audience is willing and able to pay. You can try some pricing strategies on your website. Anchoring, or the “human tendency to rely excessively on the first piece (the “anchor”) of information when making decisions, is one example. Try out these practices and find the best ones for your online shop.
04. Use high-quality images
No one has ever said, “That blurred image of the handbag made me want it so much.” Your golden ticket is a high-quality product photo. If your customers can clearly see your products, they will be more likely to buy. A great photo doesn’t require you to be a professional photographer. Multiple angles are helpful for your customers to get a better understanding of the product. You can offer the same product in different colors. Display different images to show it off! You can zoom in and include images at a 1:1 ratio (or other recommended sizes), so that your potential buyers can get close and personal. Learn more about creating expert product images.
You want to take things to the next level? Adding a GIF to your product can bring it to life!
05. Take a look at Easy
There is nothing worse than shopping online without knowing where or how to shop. This is why you want to make it as simple as possible for your customers. Your product page should have an Add to Cart button. This will indicate to the viewer that they will add the product to their shopping basket by clicking on it. This brings me to my next point Add a shopping cart strategically place it in the header. They’ll naturally look for it there! So buyers can easily see the number of items they have and where they should go to buy them. You can also customize the look and feel to blend seamlessly into your website.
06. Include Compelling Reviews
Your product page can speak volumes for your customers. It’s not just about the product image, but also about what lies behind it. Add genuine reviews from people who have purchased the product to give potential buyers a feeling of trust (we’ll discuss this later).
07. Earn Their Trust
Customers should not only leave reviews of your products but it is important to provide any relevant information in a clear manner. It’s not fun to search for information about your shipping options or return policy. It is best to place it on your product page, but you could also create a separate page with all this information.
Another way to show you are reliable is by adding your contact information on a designated contact page. Your contact information can be added to a designated page or the footer of your site. You can even go further and add a live chat app to allow your customers to communicate in real-time with you about any questions they might have.
08. Make It Mobile
For those who shop on the move, a mobile version is essential. Your desktop website is automatically converted to a mobile version. Bonus tip: Your mobile version may be modified with more direct messaging, which is easier to read on the move.
09. Get social
Customers are very happy, as I said a few moments ago. Including social sharing buttons to your product page is crucial. You can easily add social icons to your product page to let customers know if they have made a purchase or if they wish their friends on social media to see the cool item they found on your eCommerce website. This is basically free advertising!
10. Do not trap your visitors
Parting advice: Do not trap your customers. If they want to leave the product page, make sure it is easy for them (and point them to somewhere else). This can be done in two easy ways:
- Pay attention to the navigation of your website. Make sure your header links to your homepage.
- A rich footer is necessary to allow visitors to continue exploring your online store. This includes adding contact information, legal issues, About page, a Subscribe button, social channels and media mentions.